Direct Mail Distribution
It is important to decide, right from the outset, how your sales
literature is going to be distributed. The size and design of
the job, the weight of the finished item and the type of envelope
or mailing wallet have to be carefully planned right at the start.
The name and address data has to be up to date and have correct
post codes in place. Careful planning will save you money.
Centreprint have wide experience of Direct Mail and Direct
Marketing. In association with our sister company, Data
Consultants UK Ltd we can advise on the most cost-effective
way of reaching your target audience.
Most people planning a mailing already have a database of customers,
clients or prospects. This database should then be “data
cleaned” by matching it to the Royal Mail UK postal address
file (PAF), thus ensuring that you achieve the maximum Royal Mail
postal discounts when the data is Mailsorted, ready for despatch.
Discounts of up to 24% on the postal costs are achievable with
our help - a considerable saving. An additional 2% discount can
often be obtained by having Data Consultants apply a barcode to
the address on the envelope, although the entire mailing piece
then has to be "tested" by Royal Mail to ensure that
the thickness of the mailing is suitable for their equipment.
This can delay the mailing if a suitable timescale has not been
allowed for.
If you do not have a suitable database already, please let us
know your requirements. Centreprint have many contacts
in the direct mail business and are usually able to recommend
a suitable supplier of a database for your particular mailing.
Telephone 9 am to 5 pm 01902-402693, Fax
us on 01902-491794
Email us at sales@centreprint.co.uk
Email Data Consultants for help or advice at andrew@dataconsultants.co.uk
Or we will contact you - just fill in
our simple enquiry
form for help, advice or a quotation on your requirements.
