IMPORTANT Please download our PDF artwork advice sheet BEFORE you start - it could save you time and money!
Supplying finished artwork to Centreprint
If we find any problems in the artwork that you supply to us, we will:
We do not look for spelling or grammer mistakes and expect you to have carefully proof-read the job before sending it.
Producing high quality finished artwork for printing is a highly skilled job, calling for many years of experience. We reserve the right to charge for any extra work that we have to do, especially hand-holding for inexperienced designers which can consume many hours of our studio time. If you wish to supply your own finished artwork, the following guidelines will help you save time and money.
Colours
All colours used in your monitor, your scanner and your digital camera are made
up combinations of the three primary colours Red
Green and Blue. Printing
machines use different colours to print images, called Cyan
Magenta Yellow and
Black. This means that all colours used in any
finished artwork supplied MUST be created as CMYK NOT RGB. All images
and photographs must also be converted to CMYK.
Proofing
We always send a PDF proof before printing. This gives a rough idea of what
the colours will look like, but it is really intended for you to check that
no fonts are missing and that no text has reflowed incorrectly. If you request
a hard copy proof posted to you, this will be produced on a digital colour laser
printer and the colours may not match the final printed output.
Creating a solid black
The correct way to print black type is to just print black - i.e., with no other
colour behind it. However, if you want a solid area of black to look nice and
deep, design as a "rich black". This should be 100% black, with a
40% tint of cyan. This avoids any washed out look to a solid. Important Rich
black should never be used for small type, as any small movement in registration
will spoil the job.
Photographs
If you are creating finished artwork yourself, save the images as CMYK EPS or
TIFF files. Do not save as JPEG or GIF files. Always SIZE your images
as near as possible to the final size used, rather than reducing large images
in your page layout program. The finished image should be 300dpi. Do not be
tempted to used images from web pages as these are usually 72dpi resolution
and will look blurred when printed. Make sure that you DO NOT compress your
images using LZW, JPEG or ASCII encoding, or your final result may be in black
and white.
Line art
Black and white line art should be created or scanned at 800dpi for best results.